Thursday 20 January 2011

Lovefilm Lovethis

Amazon is buying Lovefilm, the UK's version of Netflix

Apparently they paid $300m for 1.4m subscribers...you do the maths but it sounds liek a good deal and straight in line with the content pushing strategy that Amazon have been embarking on of late



Amazon get the understanding of streaming technology before they attempt to take on Netflix in the US and have a ready made user base to work with before Netflix enters the European market. This is significant and to make it even more fun who wouldn't bet against them making a play for Spotify to go against Apple?

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